Job Summary:
Maximize overall hotel revenue; while balancing profitability; through implementation of an effective revenue management process and data driven fact based business decisions. To take on a leadership and decision making role for property pricing, distribution and trade off decisions concerns any piece of business (crew, group, corporate etc.).
Duties & Responsibilities:
1. ForecastingProduce a demand forecast weekly; deploy transient/group inventory restrictions and pricing strategies, designed to maximize revenue from a rate and occupancy perspective.
2. Market MixEnsure that the hotel has the optimal mix to maximize revenues and profitability.
3. Pricing-Ensure optimal pricing for all market segments, specifically focusing on Corporate, Groups and Retail.-Implement pricing as per SH’s Divisional and Global Pricing Policies.-Ensure that pricing decisions are appropriately folded into the distribution channel strategies of the hotel, specifically for brand websites, third parties and GDS.
4. Group Business- Consult with Sales Managers on rate/inventory suitability of all potential group business.- Oversee the management of Group Block activity. Ensure that group cutoff dates, rooming lists, group block activity (i.e., pickup, wash) are being well managed.- Manage the daily business review meeting.
5. Weekly Revenue StrategyDrive the Monthly revenue strategy meetings in accordance with Marriott Standards.
6. Profitability AnalysisProactively identify and analyze business opportunities from a net profit standpoint and make the appropriate business decisions e.g. comparing wedding business with a business meeting with rooms.
7. Central Reservations System and Global Distribution Systems - Monitor to maintain consistency with property level inventory strategies and align with SH’s Best Available Rate (BAR) pricing philosophy. - Analyze channel performance both, SH Channels (brand website, GDS, hotel direct) and third parties.
8. ReservationsMentor, coach and supervise Reservations department, if Reservations is part of RM structure in hotel.
9. Strategic Reporting and Data IntegrityReporting on key strategic issues such as channel performance, ROI of promotions etc. and ensuring that data entry and output is “clean” in all relevant SH Group systems such as the Online Revenue Plan.
10. Carry out other tasks assigned by your supervisors.