·To develop and foster a positive image and relationship between the hotel and the public, i.e. vendors, suppliers, guests, clients and the community. Will function under the preview of Area Director of Sales & Marketing.
·The Marketing Communications Manager performs her duties within the framework defined by the Banyan Tree Group, hotel norms and by internal rules and regulations as specified by Director of Sales & Marketing.
·The Marketing Communications Manager draws up the Public Relation action, advertising and media plan on an annual basis for the hotel.
·Organize regular visits by professional persons from the media and members of the trade to the hotel.
·Ensures that stationary and printed items are standardized and conforms to the Banyan Tree standards.
·Ensure optimum publicity is created for all major hotel happening.
·Supervise taking of photographs and prepare news release of events undertaken by the hotel.
· Organizes both internal and external PR activities. e.g. inter-departmental or in-house activities.
·The Marketing Communications Manager maintains contact with professional people, members of the press/media both local and international and any other persons who are clients or potential clients of the hotel.
·The Marketing Communications Manager maintains contact, coordinates with all other departments of the hotel, and may have contact with other PR Managers at a regional level. The Marketing Communications Manager ensures the smooth operation of the PR head office.
·Special projects / ad-hoc assignments as and well assigned.
·Prepares monitors and controls the PR annual budget and ensure every PR activity has the max effect.
Knowledge and Experience知识和经验
·Have more than five years work experiences in hotel and more than three years work experiences of MARCOM
·Have a whole knowledge and master the facility, service project character, hotel operation guideline and sales strategy
·Have a good knowledge of news, advertisement, advertising and other professional knowledge, know well about the marketing, and expanding operation, know about the situation of travel area and hotel management knowledge, master the public relation, psychology and physical science and other basic knowledge
·Know well the policy, laws, regulation of government
·Use foreign language conversation with the foreign customers, and have the ability to read and translate foreign language professional data, possessing strong foreign conversation and write skills
·Possess extensive social activity and strong organizing abilities.
·Possess good PR visualize