· Produce the Annual Revenue Plan, Marketing Budgets and Forecasts.
· 与执行委员会协作执行和贯彻年度收入计划，市场销售部预算以及预测。
· Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved.
· 制定和监管行动计划，以确保实现收入计划的目标。
· Provides a professional, advisory support service to the General Manager.
· 为总经理提供专业的，咨询支持服务。
· Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
· 协调所有保持以及提高商业务的方式，这些包括广告，销售促销，个人推销，公共宣传，社区关系，特殊销售项目。
· Creates and implements special programmes to achieve greater productivity through:
· 设计并实施特别项目，通过如下手段取得更高的效率：
· Increasing average rate
· 提高平均房价
· Increasing occupancy
· 增加入住率
· Increasing business volume during difficult periods
· 增加淡季的业务量
· Increasing local food and beverage banqueting sales
· 增加当地餐饮和宴会的销售
· Enhance the image of the hotel in the local community
· 提供酒店在当地社区的形象
· Participate as an active member of the community through associations, memberships and other trade organizations
· 以一位活跃的社区成员参加通过协会，会员制或者其他贸易的活动
· Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
· 定期的审查销售和销售人员的活动报告，以确保达到销售目标
· Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
· 定期审查内部促销产品的视觉效果，确保其符合品牌标准
· Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
· 与餐饮部合作，组织和推广社区内餐饮销售的专项项目，包括但不限于锦标赛，舞会，聚会，美食庆典等。
· Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community.
· 与酒店外的个人互动，包括但不限于客户、会议局、当地酒店协会、政府旅游局、航空公司、旅行社、旅游经营者、竞争者和当地社区的其他成员。
· Investigate potential markets.
· 潜在的市场调查。
· Reviewing Sales Department and Front Office correspondence files.
· 回顾销售部及前厅部相关的文件。
· Analyzing guest history and registration card files.
· 分析客户历史及登记卡档案。
· Studying guest questionnaires
· 研究客人的调查问卷。
· Reviewing government statistics on visitors to the city.
· 检讨政府对本市游客的统计信息。
· Analyzing competition's sales/promotion efforts.
· 分析竞争对手的销售及促销促销方式。
· Studying various reference and industry publications for sales leads.
· 研究销售线索的各种参考以及行业出版物。
· Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency.
· 通过分析以往广告活动的市场效果并与其它部门或者广告代理，向总理经推荐对酒店最有成效的广告类型。
· Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets.
· 通过与航空公司、旅行社、商行、私人俱乐部和社区及周边市场内的专业协会保持联系，为酒店争取新的和重复的业务。
· Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media.
· 定期审查公共关系活动，确保当地和全国媒体对酒店的高度关注。
· Manage the development of new products and services.
· 管理新产品和服务的开发。
· Oversee the development of new marketing strategies.
· 监督新营销策略的制定。
· Conduct market research.
· 进行市场研究。
· Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives.
· 与区域市场销售人员保持良好的沟通，并实施公司计划。
· Works with Human Resources on manpower planning and management needs.
· 和人力资源部一起进行人力规划和管理需求。
· Works with Director of Finance in the preparation and management of the Department’s budget.
· 和财务部一起进行编制和管理部门预算。
