Essential Duties andResponsibilities
主要职责
1) Produces the Budget Plan, Marketing Plan and Forecasts.
制作年度收入预算、市场计划和预测。
2) Manages key accounts.
管理大客户。
3) Produces action plan related to the BudgetPlan to ensure revenue objectives are achieved.
制定、完成和监督行动计划确保收入目标的达成。
4) Coordinates all methods of maintaining andincreasing business volume. This includes
advertising, sales promotion, personal selling,community relations, special sales projects, etc.
协调所有维护和增加营业收入的方法。包括广告、销售推广、个人销售、社会团体、特别销售活动等。
5) Creates and implements special programs toachieve greater profitability:
通过开展并完成特别活动来创造更多利润：
Increasing average rate
增加平均房价
Increasing overall occupancy
增加整体入住率
Increasing business volume during off-peakperiods
在非高峰时期增加营业额
6) Enhances the image of the hotel in the localand international community.
在内外团体中提高酒店形象。
7) Participates as an active member of thecommunity through associations, memberships and other trade organizations.
积极参加各团体、协会和贸易组织。
8) Reviews regularly the sales activity reportsto ensure targets and sales objectives are being met.
定期回顾市场销售人员的行动报告确保达成销售目标。
9) Interacts with individuals outside the hotel,including but not limited to clients, local Hotel Associations, Government,Airlines, Travel Agents, competitors and other members of the local community.
与店外人员互动，包括但不限于客户、当地酒店协会、政府、航空公司、旅行社、 竞争对手及其他业内人士。
10)Investigates potential markets by:
通过以下方式开发潜在市场：
Reviewing Sales Department account activities
回顾销售部客户活动
Analyzing guest history
分析客史
Analyzing competition's sales promotion efforts
分析竞争对手销售推广效果
Studying various reference and industrypublications for sales leads
研究各种参考及业内出版物确定销售趋势
11) Procures newand repeat business for the hotel by maintaining contact with Airlines, TravelAgencies, Private Clubs and Professional Associations within neighboringmarkets.
通过与临近市场的航空公司、旅行社、私人俱乐部和专业机构保持联络，为酒店吸引新老客户。
12) Reviewsregularly the Public Relations activities to ensure high awareness of the hotelin the local and national media.
定期回顾酒店公关活动确保当地媒体对酒店的高度关注。
13) Managesthe development of new products.
管理新产品的开发。
14)Oversees the development of new marketing strategies.
监管新市场战略的开发。
15)Conducts market research.
进行市场调查。
16) Maintains goodcommunication with head office and implement corporate promotion and programs.
与总部市场销售办公室保持良好沟通，并开展总部的相关推广活动与项目。
17)Performs related duties and special projects assigned by the General Manager.
完成总经理交办的其他工作和特别活动。
