职责义务:
Duties & Responsibilities:
1.会员体系设计:设计搭建及优化会员等级、积分制度、奖励机制。
Membership system design: design, build and optimize membership levels, points system and reward mechanism.
2.市场调研:分析竞争对手的会员政策,提出改进措施。
Market research: Analyze the membership policies of competitors and propose improvement measures.
3.会员招募:制定会员招募计划,增加新会员数量。
Member recruitment: Make member recruitment plan and increase the number of new members.
4.会员维护:维护现有会员,提高会员满意度和忠诚度。
Member maintenance: Maintain existing members, improve member satisfaction and loyalty.
5.数据分析:监控会员数据,分析会员行为,提供决策支持。
Data analysis: Monitor member data, analyze member behavior, and provide decision support.
6.活动策划:策划并执行会员活动,提升会员活跃度和消费。
Activity planning: planning and implementing member activities to enhance members' activity and consumption.
7.跨部门协作:与营销、销售、客服等部门合作,确保会员体系顺利实施。
Cross-departmental collaboration: Cooperate with marketing, sales, customer service and other departments to ensure the smooth implementation of the membership system.
8.与门店协作:与集团内酒店合作,确保会员体系顺利实施。
Collaboration with stores: Cooperate with hotels within the Group to ensure the smooth implementation of the membership system.
专业知识技能:
Job Knowledge / Skill:
1.行业经验:至少5年以上酒店行业经验,其中3年以上会员管理或客户关系管理经验。
Industry experience: at least 5 years experience in hotel industry, including at least 3 years experience in membership management or customer relationship management.
2.品牌酒店经验:有知名酒店集团会员体系搭建和管理经验。
Experience in brand hotels: Experience in building and managing member systems of well-known hotel groups.
3.项目管理:出色的项目管理能力,能够独立规划和执行会员项目。
Project management: Excellent project management ability, able to independently plan and execute member projects.
4.数据分析:熟练使用Excel、SQL等数据分析工具。
Data analysis: Skilled use of Excel, SQL and other data analysis tools.
5.沟通能力:优秀的沟通和团队协作能力。
Communication skills: Excellent communication and teamwork skills.
6.语言能力:具备良好的书面和口头表达能力。
Language skills: Good written and oral communication skills.