根据酒店的商业发展计划和集团的市场传讯计划制定出具体目标和预定的年度市场及公关计划。准备完全目标的路线图,同时根据市场情况作出更新和调整计划以确保传讯团队都知晓全面的目标和进程。
Develop specific targets and predetermined annual marketing and public relations plans based on the hotel's business development plan and the Group's marketing and communications plan. Prepare a roadmap for full goals, and update and adjust plans based on market conditions to ensure that the communications team is aware of the overall goals and progress.
职责义务:
Duties & Responsibilities:
1.制定和组织公司的公关计划,实施公关活动。
Formulated and organized the company's public relations plan and implemented public relations activities.
2.策划与组织实施产品订货会、新产品发布会以及行业展会的市场宣传等公关活动。
Planned and organized public relations activities such as product ordering meetings, new product launches and market promotion of industry exhibitions.
3.协调公司各部门资源,树立和提升公司行业知名度。
Coordinated the resources of various departments of the company to establish and enhance the industry visibility of the company.
4.适当时作为酒店的新闻发言人。
Act as the official spokesperson for the hotel when appropriate.
5.制作公关计划,促进和保持良好的对外关系,以保持酒店的声望。具体任务包括计划、指导、管理、协调和参与所有公关活动。
Produces Public Relations Plan which promotes and maintains good public relations in order to maintain the prestigious image of the hotel. Duties involve planning, directing, controlling, coordinating and participating in all Public Relations activities.
6.与媒体人士联系,策划新闻发布会以及其它新闻活动。代表酒店与媒体联系,以促进良好的公关形象,抵销一切不良影响。
Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.
7.及时了解与媒体/合作方合作中遇到的各种问题并妥善解决。
Timely understanding of various problems encountered in cooperation with media/partners and properly solving them.
专业知识技能:
Job Knowledge / Skill:
1.需有同等岗位工作经验。
Work experience in equivalent position is required.
2.优秀的语言表达能力,能够在公关活动中进行富于感染力的演讲。
Excellent language skills, able to make appealing speeches in public relations activities.
3.较强的观察和应变能力,优秀的人际交往和协调能力,较强的社会活动能力。
Strong observation and response skills, excellent interpersonal communication and coordination skills, and strong social activity ability.
4.了解电子商务,大众传播,平面创意和具有创新性的写作与编辑能力。
Knowledge of e-commerce, mass communication, graphic creativity and innovative writing and editing skills.
5.个性积极主动,工作认真负责。
I am proactive and responsible for my work.