1) Develop and execute an annual marketing plan for the hotel which supports and enhances activities and initiatives
outlined in the both the hotel marketing plan and the corporate marketing plans.
制定并执行酒店的年度营销计划,加强酒店营销计划和企业营销计划中概述的活动和举措。
2) The Marketing Executive is responsible for setting the direction of all marketing collateral, advertising, marketing activities, hotel promotion, partnership and database management for the hotel.
市场传讯主管负责为酒店所有营销宣传品、广告、推广活动、酒店促销、合作伙伴关系和数据库管理制定方向。
3) Ensure all marketing related material originating from hotel is appropriate, error-free and complements the brand, thereby。enhancing Mystique.
确保与市场活动相关的所有宣传资料是准确无误的,与品牌相辅相成,巩固丽思卡尔顿秘诀。
4) Manage and execute organization of all on-property and off-property promotions collaterals (F&B, room, spa promotions, meeting and wedding).
管理并执行酒店的所有推广宣传册,包括餐饮、客房、水疗、会议以及婚宴,确保它们符合集团标准。
5) Responsible for hotel all promotion photo shooting including hotel official shoots, seasonal promotion, personnel portrait. Manage the images properly for further usage.
负责酒店所有的宣传照片拍摄,包括酒店官方照片,季度推广拍摄,人物拍摄。建立图片库进行有效管理。
6) Find out any opportunities to establish partnership with key banking, luxury retailer, premier shopping mall, airlines and non-profit organizations to drive hotel revenue and provide value-added experience.
寻求与主要银行,奢侈品牌,高级商场,航空公司,以及非盈利性组织的合作机会,以推动酒店收益增加,为客人带来物超所值的体验。
7) Effectively maintain and manage hotel database to drive room and F&B revenue.
有效管理并维护酒店数据库,从而推动客房及餐饮收益增加。
8) Be aware of and actively support corporate marketing campaigns and proactively guide and direct efforts that enhance the company’s special promotions and packages, company philosophy/management-style perspectives, and profit building for the Guidance Team.
了解并且主动支持集团活动,积极引导公司的经营管理风格,积极主动地引导和指导公司的特别推广计
划,经营管理风格,并创造利润。
9) Maintain contact with the corporate and regional Marketing office.
与集团/区域市场部保持联系。
10)Establish and build agreement among team/department members for resource requirements, timeliness and measures of success.
为团队和部门成员之间的资源需求、工作的时效性和成功措施,制定具体协议。
11)Be sensitive to all aspects of the hospitality industry, which could be translated into marketing opportunities.
对酒店业涉及到市场活动的各方面,具有高度敏感性。
12)Oversees and manages the hotel’s Marketing Communications program to support overall hotel’s revenue objectives.
全面监管酒店市场推广计划,以支持酒店的整体收益目标。
13)Accountable for managing the department’s expenses relating to Marketing and Print.
控制部门在市场和印刷方面的费用。
14)Offer guidance/approval on design/collateral/newsletter.
向设计/宣传品/网站/季刊提供指导。
15)Seek out others for information, support, guidance and assistance.
向他人寻求必要信息,支持,以及指导和帮助。
16)Perform other reasonable job duties as requested by Supervisors, include similar job duties as decided by their supervisor, possibly in other departments; however at the same level.
履行上级安排的其他工作,包括被安排到其他部门协助工作,但职位级别不改变
CANDIDATE PROFILE 职位要求
-Three to five years in public relations and/or marketing.
3至5年的公共关系或者市场工作经验。
-Proficiency with Excel, PowerPoint and Word computer programs.
熟练使用Excel、PowerPoint、Word等办公软件。
-Creative talent.
具有创新意识。
-Sound understanding of communications business.
对市场传讯相关工作有正确的认识。
-Outstanding personal and business references. Represents the company in a positive and professional light,
able to interact well with media, guests, management, suppliers and staff.
卓越的个人能力,能代表公司专业形象,与媒体、客人、管理层、供应商及员工进行良好互动。
-Well organized and capable of working quickly and handling many projects and job functions at once.
较强的组织能力,高效工作能力,并能同时有效处理多个工作项目。
-Knowledge of production methods in graphic arts, printing, film, radio and television and online promotion.
具备平面艺术、印刷、影视、网络推广的制作方法等相关知识。
-Strategic planning and budget setting abilities.
战略规划及预算制定能力。
-Travel, hospitality or luxury goods background preferred.
有旅游,酒店或者奢侈品牌工作经验者优先。
-Results-driven accountability for all marketing efforts, which are tracked and evaluated.
有驾驭市场活动的能力,对所有市场活动负责,并进行跟踪和评估。
-Ability to create newsworthy events and understands the market potential in hotel happening.
具有能策划有新闻价值的活动的能力,了解酒店的市场潜力。
-Formal training in Public Relations, a university degree or equivalent experience in public relations, communications, journalism and/or marketing.
公共关系专业大学学位或公共关系、传播、新闻和/或市场营销相关工作经验。
-Excellent English writing skills and oral proficiency.
出色的英文写作技巧及口语表达能力。