Hotel
Marketing and Advertising酒店营销与广告
·
Executes annual marketing plan to budget, in
consultation with the GM, Food and Beverage leader, Operations leaders, and
cluster marketing and ecommerce teams.
与总经理、餐饮领导、运营领导、区域营销和电子商务团队协商，执行年度营销计划。
·
Partners with Operations, Food & Beverage and
Sales teams to execute promotions and campaigns to target in-house guests with
promotions that drive incremental revenue to the hotel.
与运营、餐饮和销售团队合作，执行针对酒店内部客人的促销活动，增加酒店收入。
·
Acts as the liaison between the marketing department
and advertising agency on the tactical advertising campaigns' creative and
media plans, particularly for food and beverage promotions.
作为市场部和广告公司之间的联络人，负责营销活动的创意和媒体计划，特别是食品和饮料的促销。
·
Manages F&B media schedules and verifies prompt
settlement of accounts.
管理餐饮媒体日程安排，并核实及时结算。
·
Partners with property Revenue Management to verify
correct offer loading, verifying advertisement targeting is correctly directed
at relevant consumer groups.
与酒店收入管理合作，验证正确的报价加载，验证广告定位正确地针对相关消费者群体。
·
Executes email marketing, and display advertising.
执行电子邮件营销和展示广告。
·
Maintains frequent, active engagement with Cluster
eCommerce manager to verify alignment, pull-through, and 2-way communication
about the status, performance evaluation, opportunities, and issues related to
online programs and initiatives.
与区域电子商务经理保持频繁、积极的接触，以验证一致性，并就在线项目和计划的状态、绩效评估、机会和问题进行双向沟通。
·
Verifies all advertising for the hotel in digital
channels is in alignment with brand voice.
确认酒店所有的数字渠道广告都与品牌声音一致。
Social Media Content Management社交媒体内容管理
·
Facilitates social media engagement and updating content in local
digital channels (e.g., hotel website, travel sites).
促进社交媒体的参与和本地数字渠道的内容更新(如酒店网站、旅游网站) 。
·
Develops and executes promotions campaign in F&B, weddings, spa,
rooms and conferences through relevant digital and social media channels.
通过相关的数字和社交媒体渠道，开发并执行餐饮、婚礼、水疗、客房和会议的促销活动。
·
Engages in proactive online reputation management by surfacing relevant
guest comments (positive or negative) in social media channels and responds
accordingly.
通过在社交媒体上发表相关的客人评论(正面或负面的)，并做出相应的回应，积极参与在线声誉管理。
Public Relations and Visual Asset Management 公共关系和视觉资产管理
·
Develops a
comprehensive PR plan per quarter along with agency and further discuss with
DOM/GM for approval.
每季度与代理商一起制定全面的公关计划，并与市场销售总监和总经理沟通确认，并获得批准。
·
Maintains a
comprehensive list of local media contracts, with particular emphasis on food
critics and bloggers.
·
Manages assigned
accounts as per the media account management system.
维护一份全面的当地媒体合同清单，特别关注美食评论家和博客。
·
Writes and
distributes all press releases for property events, promotions, and outlets.
撰写和分发所有关于房地产活动、促销活动和销售点的新闻稿。
·
Manages the
execution of hotel sponsored events, community/government relations activities,
and press promotional activities.
管理酒店赞助活动、社区/政府关系活动和媒体宣传活动的执行。
·
Supports pull
through of impactful PR strategy & activities to drive quality press
coverage through media engagement, in alignment with communications objectives.
支持有效的公关策略和活动，通过媒体参与推动高质量的媒体报道，与传播目标保持一致。
·
Verifies the news
clippings and other online, print, and social media mention report is completed
on a monthly basis for property distribution.
核实新闻剪报和其他在线、印刷和社交媒体提及报告已完成每月的基础上的财产分配。
·
Manages external
vendors and media agencies; works with agency partners and continent PR leader
to identify strategic media buys for their hotel(s).
管理外部供应商和媒体代理;与代理商合作伙伴和大陆公关负责人合作，为他们的酒店确定战略性的媒体购买。
·
Surfaces and vets PR
leads from the regional MarCom Leader regarding which are the best media to promote the hotel.
从区域市场传媒的领导那里了解和确认哪些是最好的媒体平台，来宣传酒店。
·
Supports the
co-ordination of photography for F&B advertising, collateral and public
relations purposes between the hotel, advertising agency and the regional field
marketing teams.
协助酒店、广告公司和区域市场营销团队在餐饮广告、宣传品和公共关系方面的摄影协调工作。
·
Manages photo shoots
for seasonal or festive promotions in partnership with the cluster or area
marketing team.
与区域营销团队合作，管理季节性或节日促销的照片拍摄。
·
Acts as central
point of contact for regionally approved local photographers for food, amenity,
and property imagery; coordinates with area or cluster marketing to verify all
photography adheres to brand voice.
作为区域认可的当地食品、设施和酒店专门的摄影师的中心联络点；与区域进行市场协调，确保所有的摄影作品都符合品牌的声音。
Direct Marketing and Collateral
Development 直接营销和印刷品的开发
·
Coordinates and
executes Hotel and F&B printed materials.
协调并执行酒店和餐饮部的印刷材料。
·
Controls quantity
and inventory of all Hotel marketing collateral and verifies copies are filed
in a comprehensive manner.
控制所有酒店营销资料的数量和库存，并确认复印件已全面归档。
·
Assists in the
production of all property, F&B display, and temporary signage in hotel
public areas.
协助制作酒店公共区域的所有酒店、餐饮展示和临时标识。
·
Promotes collection
of competitors collateral and publicity on a monthly basis.
每月推动竞争对手资料的收集和宣传。
·
Manages the
execution of F&B direct marketing activities.
管理餐饮直接营销活动的执行。
·
Verifies all
collateral is as per brand standard guidelines and in compliance with Brand
Standard Audit (BSA).
确认所有附属品符合品牌标准，并符合品牌标准审核(BSA)。
General综合
·
Assists and manages
the development, co-ordination and execution of all communications activities
with a strong emphasis on property F&B promotions and campaigns.
协助和管理所有传播活动的发展、协调和执行，重点是酒店餐饮推广和活动。
·
Helps with the
publication of hotel’s newsletter(s).
协助酒店简讯的出版。
·
Supports
communications duties and functions as deemed necessary.
在必要时支持沟通职责和功能。
·
Assists in the
liaison and execution of joint F&B promotions.
协助餐饮部联合促销活动的联络和执行。
·
Works with eCommerce
to verify the Hotel’s website and related websites are updated on a regular
basis.
与电子商务部门合作，确保酒店网站和相关网站定期更新。
·
Partners with
Director of Marketing to create marketing plan aligned to hotel sales and
revenue strategy.
与市场总监合作，根据酒店销售和收入策略制定市场营销计划。
·
Provides training
and marketing leadership and act as a marketing subject matter expert for GMs,
Sales Leaders and Managers, and Revenue leaders.
提供培训和市场领导，并作为总经理，销售领导和经理，以及收入领导的市场主题专家。
·
Coordinates with
property and above property eCommerce and Revenue Management teams to report
success of property marketing and eCommerce performance.
与酒店及以上酒店的电子商务和收益管理团队协调，报告酒店营销和电子商务的成功表现。
·
Keeps abreast of
competition and its collateral, advertising, and marketing efforts and
constantly evolving digital and marketing trends.
跟上竞争及其附属品、广告和营销努力，并不断发展数字和营销趋势。
立即沟通
