. 职位概述 / POSITION SUMMARY
资深销售经理负责主动开拓销售机会,处理具有显著收入潜力的大型团队及其他客户板块的业务。该职位需确保业务按时、规范地交接,以保证符合品牌标准的服务交付。作为销售团队的骨干成员,需协助销售总监有效传达和实施销售战略与目标,并在日常工作中践行丽思卡尔顿“黄金标准”。
The Senior Sales Manager is responsible for proactively soliciting business and handling sales opportunities with significant revenue potential, including large groups and other customer segments. The position ensures business is turned over properly and in a timely fashion for proper service delivery in accordance with brand standards. As a key member of the sales team, the Senior Sales Manager assists the Director of Sales in effectively communicating and implementing sales strategy and objectives, while embodying The Ritz-Carlton “Gold Standards” in daily work.
2. 主要职责 / CORE RESPONSIBILITIES一、销售目标与收入管理
I. Sales Goals & Revenue Management
制定并执行年度、季度、月度销售计划,分解客房、餐饮、宴会、会议等营收指标,确保达成出租率、平均房价及总营收目标。Develop and execute annual, quarterly, and monthly sales plans; allocate revenue targets for rooms, catering, banquets, and conferences to achieve occupancy, ADR, and total revenue goals.
主动招揽新业务,重点开拓具有显著销售潜力的客户。Proactively solicit new business, with a focus on accounts with significant sales potential.
针对每个商业机会积极进行增值销售,增强酒店收益。Actively upsell each business opportunity to maximize revenue for the property.
根据市场条件和酒店需求,把握商业机会,运用谈判技巧和创造性销售能力促成业务并签订合同。Close the best opportunities based on market conditions and property needs; use negotiating skills and creative selling abilities to close business and negotiate contracts.
了解整体市场情况——竞争对手的优势与劣势、经济趋势、供需关系等,并据此制定销售策略。Understand the overall market — competitors’ strengths and weaknesses, economic trends, supply and demand — and develop sales strategies accordingly.
二、客户关系开发与维护
II. Client Relationship Development & Maintenance
建立并加强与现有及新客户的关系,以实现未来的预订,活动包括销售拜访、招待、FAM考察旅行、行业展会等。Build and strengthen relationships with existing and new customers to enable future bookings through sales calls, entertainment, FAM trips, trade shows, etc.
在社区及行业内拓展关系,加强和扩大客户基础。Develop relationships within the community and industry to strengthen and expand the customer base.
管理并发展与关键内部及外部利益相关者的关系。Manage and develop relationships with key internal and external stakeholders.
提供卓越的客户销售服务,以提升客户份额。Provide excellent customer sales service to grow share of the account.
处理来自客户、RFP(招标书)及丽思卡尔顿重要客户相关活动所产生的各类事务。Handle concerns generated from accounts, RFPs, and activities organized for Ritz-Carlton key accounts.
三、团队管理与协作
III. Team Management & Collaboration
协助管理层进行员工招聘、培训、排班、评估、辅导、激励和指导等工作。Assist management in hiring, training, scheduling, evaluating, counseling, disciplining, motivating, and coaching employees.
以身作则,作为公平待遇保证/门户开放政策流程的联系人。Serve as a role model and first point of contact for the Guarantee of Fair Treatment / Open Door Policy process.
领导并激励销售团队,对团队的销售业绩负责。Lead and motivate the sales team; take responsibility for the team’s sales performance.
与团队成员有效沟通并执行销售战略与目标。Effectively communicate and implement sales strategy and objectives with team members.
四、品牌标准与运营支持
IV. Brand Standards & Operational Support
确保丽思卡尔顿“黄金标准”在日常工作中得到优雅而周到的践行。Ensure that the “Gold Standards” of The Ritz-Carlton are delivered graciously and thoughtfully every day.
在内部和外部推广品牌形象。Promote awareness of brand image internally and externally.
向宴会管理部提供准确、完整和有效的业务交接。Provide accurate, complete, and effective turnover to Event Management.
参与现场考察,制定并执行合同。Participate in site visits; develop and facilitate execution of contracts as required.
完成市场销售部领导、销售总监和市场销售总监布置的各项任务。Perform other reasonable duties as assigned by Sales & Marketing leadership, Director of Sales, and Director of Sales & Marketing.
3. 任职资格 / QUALIFICATIONS
学历:本科及以上学历,工商管理、市场营销、酒店管理或相关专业优先。Education: Bachelor’s degree or above in Business Administration, Marketing, Hotel and Restaurant Management, or a related major preferred.
工作经验:3年以上酒店行业销售与市场营销相关工作经验;国际联号酒店工作经验优先。Experience: Minimum 3 years of sales and marketing experience in the hotel industry; international hotel chain experience preferred.
语言能力:英语听说读写熟练,具备优秀的英语沟通能力。Language Skills: Proficient in English (verbal and written) with excellent communication skills.
计算机能力:熟练使用办公软件。Computer Skills: Proficient in Microsoft Office applications.
个人素质:个性积极,表达能力强,形象整洁良好;具有强烈的销售热情,优秀的团队合作精神;具备出色的人际交往和沟通能力。Personal Attributes: Proactive personality with strong presentation skills and professional grooming; passion for Sales with a strong team player mindset; excellent interpersonal and communication skills.