PURPOSE OF POSITION 职位目的
To be responsible for the daily leadership of the Marcom team in the key areas of media coverage, collateral and publications, special events/promotions,community relations and advertising.
负责领导市场传媒部日常工作，制订有效的市场传讯策略, 严格按照品牌标准执行酒店印刷品、特别活动、社会关系和广告项目。
KEY ROLES & RESPONSIBILITIES主要职责
· Maintains good working relationships with local and international media
· 与国内外媒体保持良好沟通及关系
· Maintains current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
· 维护媒体资料，包括，本地及国内外，旅行商，生活类，娱乐类，商务及美食等
· Executes media placements for hotel through news releases and personal contacts
· 通过新闻稿及各类人物事件传递酒店信息
· Develops business and leisure travelpromotions and release to press and/or target audience
· 对商务及旅行客人有目的的进行促销推广
· Explores valuable media trades whereappropriate
· 发展与沟通有价值的媒体
· Serves as hotel spokesperson, whenappointed by General Manager, to make all official
· 在总经理的指定下，以酒店官方发言人的身份发表言论
· statements for hotel to media,especially during crisis situations
· 保持酒店对外媒体形象，特别是危机公关情况下
· Maintains photo/electronic library ofhotel ExCo and all other aspects of hotel
· 建立酒店电子图片库，包括行政委员会，酒店官方图片及各类活动图片
· Maintains and update hotel’s websiteand hotel’s pages on RHR website
· 维护和更新酒店官方网站
· Arranges photography of VIP guestsand maintain archives
· 为所有接待的贵宾留影并简历档案
· Submits stories/photos to media andRHR regularly
· 定期向媒体及集团呈交酒店新闻和相关图片
· Monitors news coverage and circulateinternally
· 监控媒体新闻报道，并递交相关部门阅读
· Maintains updated hotel press kit to includenews releases, ExCo biographies & photos
维护并更新酒店媒体资料库，包括新闻稿，行政人员资料和照片
· Assists Director of Sales andMarketing in developing and producing sales support materials for hotel(newsletters, brochures, mailers, promotion materials, in-room information,guides, etc.)
· 协助市场销售总监执行促销计划及针对性广告宣传物料，如新闻简报，宣传册，电子邮件，客房内宣传页等）
· Assists Director of Food and Beveragein development and production of signage, menus, and other F&B collateralmaterials
· 协助餐饮总监执行促销海报，餐单及相关宣传资料的完成
· Monitors all printed materials foradherence to corporate identity standards
· 确保酒店所有印刷品符合品牌标准
· Coordinates all special events andpromotions and maximize publicity (example: Raffles Hotel Annual Wine, Food &Arts Experience, New Year’s Eve Gala Ball, festive events, local radiopromotions, community events etc)
· 协助举办特别晚会及促销活动，最大限度地进行宣传推广（例如：莱佛士酒店（Raffles Hotel）年度葡萄酒盛宴，食品和艺术体验，除夕欢庆，节庆活动，当地电台宣传，社区活动等）
· Establishes PR & Communicationsprograms that will benefit and support sales and F&B strategies andinitiatives
· 建立基于支持客房销售和餐饮销售的公共关系及传讯策略计划
· Evaluates request for hotel donationsof services/financial participation from civil, social and charitableorganizations; respond to requests, coordinate reservations and preparation ofgift certificates
· 正确评估酒店社会和慈善组织的捐款申请，协调预订和准备相关礼券
· Coordinates joint fundraisers andother community promotions
· 协调联合募捐和其他社区推广活动
· Serve as hotel’s representative onmajor civic or community programs
· 作为酒店代表积极参与各类社会化公益活动
· Assist with creation andimplementation of local, regional and international advertising
· 协助建立和实施本地，国内和国际广告计划
· Conduct regular department training –with focus on employees’ career development
· 定期进行部门培训 –特别注重员工的职业发展
· Contribute to employee newsletter,announcements and other printed materials published by Human Resourcedepartment
· 协助人力资源部完成员工新闻简报，人员任命和其他印刷品制作
PERSONAL ATTRIBUTES个人技能
· Fluency inEnglish language; ability to speak and present clearly and effectively
· 优秀的英文口头表达及书写能力
· Excellent leadership,interpersonal and communication skills
· 优秀的领导力，人际交流及沟通能力
· Ability towork independently
· 独立承担并完成工作的能力
· Analytical,pro-active and innovative mind
· 具有良好的分析能力，具有积极主动和创新的理念，
· Detail-orientedand highly reliable in thorough execution and follow-through
· 工作细致并具有高度责任感，能准确执行相关工作并完成后续跟进工作
· Serviceexcellence mindset
· 良好的服务意识与心态
· Highintegrity and ability to keep confidentiality
· 正直及保密能力
QUALIFICATIONS教育资历
· Bachelor’s Degree
· 学士学位
EXPERIENCE工作经验
· 5 years’ experience in Marketing Communications/Public Relation
· 有至少5年担任市场传媒或公共关系的经验
