§  Develops and implements digital marketing strategies in line with the hotel’s overall goal on online business. 根据酒店总体在线商务目标发展及完善电子商务营销战略。 §  Assist the Director of Marketing Communications to execute and monitor all online advertising campaigns for optimal results. 协助市场传讯总监监控网络广告以达到最佳效果。 §  Management of search engine marketing campaigns to drive online exposure to hotel website. 搜索引擎营销活动的管理以达酒店网络的线上暴光。 §  Monitors the hotel’s online presence in major search engines and works closely with the Hyatt Digital Marketing team as well as the group’s appointed search marketing agency to ensure optimal results through search. §  监控酒店在主要搜索引擎上的出现率，并同时与凯悦数字化营销团队及集团指定的搜索市场代理紧密合作确保通过搜索达到最佳效果。 §  Monitors the hotel’s website traffic analytics to identify trends and opportunities to grow online business 监控酒店网络通信量分析以确定线上商务增长的趋势及机会。 §  Keeps abreast of current and future competitors’ digital marketing activities. 与目前和未来的竞争者的电子商务营销活动保持一致。 §  Ensures that hotel presence in all approved online distribution websites are up to date and in line with the hotel branding 确保酒店在所有已批准的线上网站的信息更新，并与酒店品牌保持一致。 §  Explores new online business opportunities with third party sites, for rooms, F&B. 与第三方网站为客房、餐饮寻求新的网上商务机会。 §  Maintains positive communication and builds close rapport with the Corporate Digital Marketing Team, Corporate Partner and Loyalty Team, Corporate appointed Search Marketing Agency, external online partners. 保持积极的沟通及集团电子商务营销团队、集团伙伴、忠实团队、集团指定搜索代理商、外部网络合作伙伴保持密切联系。 §  In coordination with the Hotel’s Communications team, ensure that the hotel’s key communication messages are optimally distributed on the internet for maximum exposure. 与酒店市场传媒团队协作确保酒店为了最大量曝光的主要通信信息在网络上是最佳分布的。 §  Manages the hotel’s social media engagement in the approved social media platforms in accordance to Hyatt corporate policies and guidelines. 根据凯悦集团政策及指导原则，管理酒店的社会媒体批准的社会网络平台上社会媒体参与。 §  Manages the hotel’s electronic direct marketing efforts to ensure that all electronic marketing messages are on brand and in line with corporate guidelines 管理酒店的电子邮件营销以确保所有电子营销信息带有商标并同时符合集团指导原则。 §  Monitors and manages the hotel’s online brand sentiment using the reputation monitoring tool to identify operational challenges that affect ratings and report them to management team for action. 通过使用信誉监控工具监控并管理酒店的网络品牌意见，确定影响评分的运营挑战并报告给管理层跟进行动。 §  Sits in and actively participates in the regular meetings, and implement actions relevant to the strategies set. 积极准备参加日常会议同时完成相关战略设置的行动。 §  With the guidance from the Director of Marketing Communications establishes position description, specifications and performance standards (PDR) for digital marketing team personnel (if applicable) within Hyatt guidelines. 根据市场传讯总监的指导，建立职位描述，根据凯悦集团的指导原则对电子商务营销团队进行说明及业绩评估。 §  Maintains active communications and builds teamwork amongst the key players instrumental in the achievement of the overall online objective of the hotel. 保持积极沟通，同时与有帮助的核心成员建立合作达到酒店整体网络目标。 §  Build positive working relationship with all departments of the hotel, ensuring the understanding of the concept of digital marketing. 与酒店所有部门建立积极的工作关系，确保对电子商务营销了解。