Job Overview
The Director of Sales will coach in providing day-to-day leadership
to the Business Development team and managing an assigned account portfolio with
the aim to generate and maximise hotel revenue and market share. Key to this
role is building relationships and developing networks within the accounts assigned
by the Sales Research Team in order to increase conversion and revenues. This
role will also involve the active coaching of the Business Development team and
will also serve as the acting Director of Sales & Marketing when so
appointed in his/her absence.
At InterContinental Hotels & Resorts
we want our guests to feel special, cosmopolitan and In the Know which
means we need you to:
·
Be charming by being approachable,
having confidence and showing respect.
·
Stay in the moment by understanding and
anticipating guests’ needs, being attentive and taking ownership of getting
things done.
·
Make it memorable by being
knowledgeable, sharing stories and showing your style to create moments that
make people feel special.
Dutiesand Responsibilities
·
Produces the Annual Revenue Plan in conjunction
with Executive Committee, Sales and Marketing Budgets and forecasts
·
Produces, implements and monitors action plans to
ensure Revenue Plan objectives are achieved
·
Analyses current and potential markets/trends,
coordinates all activities to maintain and increase revenue through added
business volume and increased rate
·
Procures new and repeat business for the hotel by
monitoring contact with airlines, travel agencies, commercial houses, private
clubs and professional associations within local, domestic UK and international
markets. Maintains contact with planners, corporate accounts, incentive buyers,
airlines and wholesalers, through personal sales calls, telephone contacts and
written communications
·
Creates and implements special programmes to
achieve greater productivity through:
-
Increasing average rate
-
Increasing occupancy
-
Increasing business volume during difficult periods
-
Increasing local food and beverage banqueting sales
·
Manages key accounts
·
Oversees the selling and servicing of group
business
·
Co-ordinates the development of all promotional
material
·
Provides direction on and conducts market research
·
Monitors competitor activities
·
Maintains close liaison with Regional/ Corporate
Sales teams and those of other IHG hotels to ensure the hotel receives proper
corporate consideration, direction and support
·
Ensures the hotel is represented as an active
member of the local community through association membership
·
Coordinates sales and promotes business for other
InterContinental Hotels within the region. Interacts with worldwide regional
sales offices with particular attention to local office
·
Plans and executes sales trips to major market
areas
·
Attends major travel functions to promote sales for
the hotel
·
Directs all sales activities for Sales Managers to
ensure they meet the goals of the Revenue Plan
·
Conducts weekly reviews of sales personnel activity
to ensure targets and sales objectives are being met
·
Produces monthly Sales reports and forecasts
·
Meets with guests from major producers/organizers
of big events staying in the hotel to ensure customer satisfaction
·
Establishes and continuously updates mailing lists
·
Organizes and attends major sales/PR related
functions within the hotel
·
Works with Human Resources on manpower planning and
management needs
·
Works with Director of Finance in the preparation
and management of the Department’s budget
ACCOUNTABILITY
This is a senior level sales and marketing position in a full or
limited service hotel and may include meeting space and/or catering facilities.
May manage professional level and administrative Business Development team
members.
Performance of this role should be measured by the following key
metrics:
·
Key Performance Objectives set
annually (as per IHG policy)
·
Individual Account Plans
·
No. of sales meetings
·
No. of leads from new accounts
·
No. of leads from existing
accounts
·
Value of definite leads from
new accounts
·
Value of definite leads from
existing accounts
·
Process compliance as the
indicated compliance in the Standard Operating Procedures
QUALIFICATIONS AND REQUIREMENTS
Degree or Diploma in Marketing, Business or Hospitality Management
desired. A minimum of one year of relevant experience or equivalent work
experience in team management, and at least 4 years of relevant
Sales experience in Hospitality or a related service industry.
Expected to possess the following skills:
·
Demonstrated ability to
interact with customers, employees and third parties that reflects highly on
the hotel, the brand and the Company.
·
Problem solving, reasoning,
motivating, organizational and training abilities.
·
Proficient in the use of
Microsoft Office
·
Good writing skills