工作描述:
Ensures hotels' eCommerce strategies areeffectively implemented in the online platform.
确保酒店的电子商务战略在在线平台上得到有效实施。
Ensures compliance and participation in grouppromotions and eCommerce channels.
确保遵守并参与集团促销活动和电子商务渠道。
Understand the working relationships betweensales, revenue and F&B.
了解销售、收益和餐饮部之间的工作关系。
Executes annual marketing plan to budget, inconsultation with the GM, Food and Beverage leader, Operations leaders, Sales& Revenue leaders.
与总经理、餐饮负责人、运营负责人、销售负责人和收益负责人,执行年度营销计划预算。
Partners with Operations, Food & Beverageand Sales teams to execute promotions and campaigns to target in-house guestswith promotions that drive incremental revenue to the hotel.
与运营、餐饮和销售团队合作,针对酒店内部客人开展促销活动,为酒店增加收入。
Acts as the liaison between the marketingdepartment and advertising agency on the tactical advertising campaigns'creative and media plans, particularly for food and beverage promotions.
在营销部门和广告公司之间就广告活动的创意和媒体计划(特别是食品和饮料促销)发挥联络作用。
Partners with property Revenue Management toverify correct offer loading, verifying advertisement targeting is correctlydirected at relevant consumer groups.
与收益管理部门合作,验证正确的报价状态,验证广告定位是否正确指向相关消费群体。
Verifies all advertising for the hotel in digitalchannels is in alignment with brand voice.
验证酒店在数字渠道上的所有广告是否与品牌传递一致。
Facilitates social media engagement andupdating content in local digital channels (e.g., hotel website, travel sites).
促进在社交媒体上的参与,并在本地数字渠道(如酒店网站、旅游网站)更新内容。
Engages in proactive online reputationmanagement by surfacing relevant guest comments (positive or negative) insocial media channels and responds accordingly.
积极主动地进行在线声誉管理,在社交媒体渠道上发布相关的客人评论(正面或负面),并做出相应的回应。
Assists in the development and execution ofthe cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
协助制定和执行集群营销计划(如重新定位活动、OTA营销等)。
Identifies and obtains Marriott.com and OTA marketingand merchandising placements as appropriate.
在适当的情况下,确定并获得集团官网和OTA的营销和销售位置。
Develops and executes promotions campaign inF&B, weddings, spa, rooms and conferences through relevant digital andsocial media channels.
通过相关的数字和社交媒体渠道,在餐饮、婚礼、水疗、客房和会议领域开展和执行促销活动。
Maintains frequent, active engagement withDirector of Sales & Marketing to ensure alignment, pull-through, and 2-waycommunication about status, performance evaluation, opportunities, and issuesrelated to online programs and initiatives.
与市场销售总监保持频繁、积极的接触,以确保对在线项目和计划的状态、绩效评估、机会和问题进行一致、全面的双向沟通。
Focuses on supporting region-wide digitalengagement via social media (e.g., Sina Weibo, Wechat, Little Red Book, etc.).
注重通过社交媒体(如新浪微博、微信、小红书等)支持全区域数字参与。
Facilitates social media engagement, HotelWebsite content update (especially for Food & Beverage outlets), andupdating content in other digital channels (e.g., hotel websites).
促进在社交媒体上的参与,酒店网站内容更新(特别是餐饮店),以及其他数字渠道(如酒店网站)的内容更新。
岗位要求:
Has experience in the sales, marketing,digital or related professional area; hospitality marketing
在销售、市场营销、数字或相关专业领域具有一定工作经验
Good interpersonal skills
良好的沟通技巧
Ability to analyse different businesssituations and act on problems according to the set guidelines.
有分析商业的能力,并根据工作指导方针解决问题