※Executive in charge of reaching thetargeted goals as defined in the Marketing Plan. Responsible for orienting andfollowing up to materialize the budgeted revenues of respective segmentsthrough existing clientele and key prospects, focusing on revenue maximization,staff productivity, resource management and the Hotel’s image building.
负责执行并实现市场计划中设定的目标。负责跟进现有的客户和潜在的重要客户,员工的工作效率,资源管理,和酒店外形的管理,以取得收入的最大化。
1.Prepare the annual marketing plan and manual for the department and participates in setting up the marketing policies, procedures and objectives.
编制年度营销计划和手册,并设立政策,程序和目标。
2.Determines the marketing and sales strategies in all related areas required to meet the annual budgets of the hotel.
通过配合酒店的年度预算来决定市场销售的策略。
3.Set up pricing strategies in all areas, with regular reviews in keeping with the hotel needs and market trends.
在满足酒店的需要与符合市场的趋势的情况下设定定期的价格策略报告。
4.Follows the departmental results in all areas (accounts’ productivity, up-selling revenues, promotional tracking, etc.) and ensure corrective actions are implemented as necessary.
跟踪所有部门的报告,包括会计的收入,向上销售收入, 促销宣传等,以确保完成必要的改进措施。
5.Work closely with revenue and reservations managers to maximizes the utilization of all automated sales and reservations systems involved with both group and individual business.
与收入经理和预订部经理紧密合作,以确保团队与个人的自动销售与预定系统的利用最大化。
6.Supervises the existence of an efficient follow-up on all leads towards business materialization and long term customer relationship.
监督对商务和长期客户合作关系。
7.Ensure permanent updated files are maintained for all corporate, group and travel trade accounts with strong room/night potential.
为所有公司,团队与旅游团的账户保持永久的文件更新以取得潜在的房间销售。
8.Keep reservation centers, RSOs and GSOs updated on current information, promotions and pricing to facilitate efficiency and realization of business objectives.
保持预定中心,RSOs and GSOs 的信息,促销与价格随时更新,实现商业目标和效率的提高。
9.Through various tools (e.g. media, social events, gatherings with competition etc.), explores economical data, new developments in certain companies’ structures, new assignments, industrial complexes, new business centers, new projects which all could be of interest and benefit of the hotel and distributes this information to relevant staff.
通过各种工具 (例如媒体、 社交活动、 集会与竞争等),探索了某些公司的结构、 新分配、 工业配合物、 新的商务中心、 新项目,都可能带给酒店的效益,并分发信息给相关的人员。
10.Keeps close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.).
不断跟踪酒店竞争者的发展(入住率,结构改动,改造,特别活动,价格推广,市场活动,主题宴会等)。
11.Keep a close watch ongroup productivity/activities and follow-ups, ensuring minimal business loss,and higher conversion rate of all leads.
保持密切的关注团队产量和跟进,确保最小的商业损失和提高会议价格。
12.Work with DOS and SalesManagers to set up the annual rates for local/international companies, bothtravel trade and commercial accounts, devising clear understanding ofstrategies in the rates negotiation process.
与销售总监与销售经理设定每年当地或者国际公司,旅游,商务客户的价格,制定明确的谈判策略。
13.Provide on-goingmarketing and sales directions and training program for staff development andbusiness enhancement.
为公司的员工发展提供市场销售的培训和强化培训。
14.Feedback and work withthe other department heads to ensure delivery of quality services to customers’ expectationand satisfaction.
为了保证达到客户的期望与满意度提供优质的服务,要与其他部门之间处理反馈。
15.Plan and execute theadvertising needs of the hotel, both local and international media in keepingwith corporate standards and hotel image.
在保持酒店的标准下计划和执行本地与国际传媒的媒体广告。
16.Ensure regularcommunications and free publicity is maintained with PR activities and regularreleases.
确保定期通信和免费宣传进行维护的公关活动,并定期发布。